There are a lot of ways you can keep people interested in your accounts on social media. Aside from being consistent in producing content, you can also use a lot of resources and tools, such as instagram social media marketing. These things are easily accessible for you so you’ll have better posts. When you are still struggling even if there are many tools and resources within your reach, here are our best tips:
1.Produce high-quality photos but don’t be afraid to experiment with other types of visuals.
If you are thinking of incorporating pictures, make sure they are of highest quality. Nowadays, more and more brands are experimenting with different types of visuals for their pages.
2.Choose the photos that you will like to be associated with your brand.
When choosing photos to share on your feed, make sure they revolve on a specific theme. Airbnb, for instance, uses atmospheric images on Instagram. Their pictures are all well-related to their brand and what they have to offer.
3.Make sure your visuals are in line with your overall aesthetics as a brand.
When your followers associate a certain style with you, they will easily know that it’s you as soon as you pop up in their feeds. It gives them an idea that you are being coherent as a brand. You can use a particular theme and you can also use a set of colors to produce context when displaying your products in your feed.
4.Utilize tools to come up with more beautiful and stunning visuals.
In case you haven’t heard of Crello before, it’s an online editor that you can use for free to create really nice graphics. You can use nice fonts or add a few elements to your graphics. To make it easy on your part, you can use ready-made templates.
5.Use animation as much as you could.
We’re now at a time when visuals are not limited to static images. Back to Crello, they now have a feature that lets you use animated templates. Again, you can use most of their templates without paying anything. You can add texts to those animations and even personalize them so they will be more closely related to your brand.
6.Curate your account with user generated content.
If you haven’t checked Starbucks’ Instagram yet, you will see that their posts are UCG-heavy. You will see hands of real customers holding a cup of their favorite coffee. Depending on the nature of your brand, you can definitely try if user-generated content will work for you. The UCG approach is the best way to increase your following and make your loyal followers feel more connected.
Choosing your graphics are in your hands. You are definitely encouraged to follow these tips because these are the best practices. Still, we don’t want you to limit yourself. Don’t be afraid to experiment and see what works for you when it comes to creating visual content for your brand.