Affiliate Marketing

Top Affiliate Marketing Trends

1. Content will always be king.

Quality, engaging content should be the foundation of all internet marketing strategies. It is a crucial aspect of affiliate marketing that can benefit both search engines and customers. Expect creative content to take center stage in the following years. Images, slideshows and video demonstrations will surely reign over the traditional approach to web content. If you want to know what is affiliate marketing, then this is the most important thing you have to remember.

2. Discounting Through Affiliates

Top affiliate marketing platforms drive plenty of sales to ecommerce stores through good promotions. In turn, they charge commissions for the traffic directed towards the website. This appeals to customers so much because they are constantly looking for great deals on every purchase.

3. Focusing on Off-beat Categories

While several categories such as fashion, travel and electronics lead the pack in the online shopping field, off beat categories like grocery, medicines and everyday jewelry are expected to surge in the coming years. Lifestyles change, alongside the disposable income of every family. These categories will skyrocket because of high demand.

4. Artificial Intelligence

Artificial intelligence features are now dominating affiliate marketing campaigns. This type of technology can effectively assist affiliate marketers track their performances, and help them reach out to hundreds of publishers.

5. Voice Search

Home and mobile phone assistants like Siri and Google Home have added new dimensions in the entire world of internet searches. To keep up with the times, affiliate marketers are now focusing on optimizing for voice search. This is a completely different practice compared to traditional SEO practices, but is a highly rewarding strategy.

About the author

Warren Alvarez

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